The book-aholic has found the cure for everyone who misses the smell of paper in these digital times: a perfume that smells of books, thanks to a “fatty” olfactory mark.
According to the German newspaper Frankfurter Allgemeine Zeitung (FAZ), Lagerfeld – who is known for his love of books and says he stocks more than 300,000 of them in his famous personal library – is already working on the fragrance with his publisher of choice, Steidl, which distributes most of the designer’s photography books.
FAZ reports that Paper Passion, which will be sold inside a hardcover book with the pages hollowed out to hold the flacon, will be developed with Berlin perfumer Geza Schön, who told the paper that “the fragrance will have a fatty note,” probably along the lines of linoleum, and that he was taking his inspiration from the smell of printed and unprinted paper.
For those who can’t wait until the perfume comes out, there are several paper-inspired fragrances already on the market, including Demeter’s Paperback, Zadig & Voltaire’s Tome 1, or Hammam Bouquet by Penhaligons.
By someone named Megan, not me.